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Daraz is a South Asian online e-commerce platform which is founded in 2012 by a german investment company "Rocket Internet". It's official founder and first CEO is "Bjarke Mikkelsen".
Daraz was launched with the motive to provide the exact product you love at your doorstep regard to time with understanding the needs of the customer. It launched by bringing out your personalized trend and style, keeping your budget in mind.
In its early days, Daraz focuses on cosmetics, jewelry, and some other categories that were popular among household females.
Later over time, Daraz introduces many other categories on its website, and, now, Daraz is the most popular online shopping website in Pakistan, Bangladesh, Myanmar, Sri Lanka, and Nepal.
Daraz has thirteen major product categories with over 1200 subcategories, and in total, around 80,000 stock-keeping units(SKU), out of which around 20,000 SKUs were related to fashion.
Daraz Selling Categories
Daraz has 4 main selling categories, in which sellers create its account and sell their products.
- Local Seller
- D.Mall Seller
- Global Seller
- Digital Sahulat
Daraz Successful E-commerce Platform
Daraz is a successful e-commerce platform in several countries with million of sellers & buyers. basically, daraz focuses on the main things to engage the audience in several ways. The main
things from which daraz engages the audience are:
- Social Media
- Billboard Advertisement
- Youtube & Google Ads
- TVs Ads
- Daraz Sales Events
Social Media
Every one of us Knows, Social Media is the most powerful tool that has more audiences than other platforms. In this modern era, Social media play a vital role in a positive sense.
Daraz uses social media as a power source. By running social media ads on a daily basis daraz gets more audience to its platform. By advertising its product to every single user on social media daraz gets their attention to its platform and increases sellers' sales.
Billboard Advertisement
Daraz covers its audience from billboards by displaying its events. Daraz uses places where many people pass in a day and advertise their products and events in that places. A huge audience will be covered by daraz using billboard advertisement.
Youtube & Googles Ads
Today is the day of technology and every one of us uses google & youtube for many purposes, But, Daraz uses them as powerful audience engagement tools. Daraz runs its video & picture ads on google & youtube, and, gains more audience that increasing its sellers' sales. Running ads on google means sending it's displaying its product on many websites which use google ads sence. On youtube, daraz displays its video events & sales to many customers.
TVs Ads
In Local areas, many peoples who didn't has internet access or are less educated, daraz uses TV ads to engage them. daraz make interesting videos about its sales and events. With the collaboration of TV channels, daraz displays its events & products to many peoples. It's a powerful audience getting tools for large organizations.
Daraz Sales Events
Daraz creates different events to keep its selling priority high. With Events, Daraz creates campaigns and shows products according to events. Much of audience, which are highly educated, buy things according to events. So, by keeping this idea in front, daraz generates different sales events, which engages more audience on its platform. Actually, daraz offers products at less price than the market. It's another tool to get the audience to its platform.
A lot of Strategies & plans will be discussed to engage the audience on e-commerce platforms. But, a few of them will work. Focus on two main things will increases platform engagement, first one is product quality and the second is the product price. If both are good, definitely, you can engage customers in less than no time.
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